Today, we're proud to unveil the new face of Lumo Photo. While our name may sound familiar, our look has been revamped to better reflect who we are today: a passionate, modern team that's always on the lookout for emotion. To learn all about this transformation, we spoke with Brandon Shink, the company's founder.
To begin with, why did you decide to rebrand Lumo Photo?
Hello! That's an excellent question. Lumo Photo has evolved a lot in recent years. We've perfected our craft, modernized our processes, and, most importantly, our team has developed a unique expertise in capturing the true light in children's eyes. Our old visual identity, while it served us faithfully, no longer represented this evolution. We felt the need to create an identity that was clearer, warmer, and more representative of the magic we put into every photo.
What is the new vision that guided this change?
Our new vision is simple and inspired by our company name itself: Lumo, for light. We wanted a brand that exudes clarity, authenticity, and emotion. The new logo, with its vibrant colors and clean design, symbolizes light, movement, and joy. Our mission is to make school photography a luminous experience for children, parents, and schools, and this new identity perfectly reflects that promise.
Concretely, what will parents and schools see as different?
The changes are visible everywhere! The new logo is more modern and cheerful. The colors on our website are softer and more welcoming. But most importantly, these visual changes reflect our values: we remain the same dedicated team, with the same passion for beautiful images and the same commitment to exceptional customer service. It's the same heart, but with a new face, more in tune with today's world.
Is there a particular story or anecdote behind this new identity?
Absolutely. The starting point was the children's smiles. Looking at thousands of photos, we realized that each child has a unique light. The challenge was to translate this light into a brand. We worked closely with a team of designers who, like us, are parents. Their vision was to create something that evokes the joyful simplicity of childhood while being professional and reassuring. It's a team project, and that's what makes it so special.
What is the future of Lumo Photo and what are your hopes for this new image?
The future is bright! This new branding is the beginning of a new era. Our main goal for the coming years is to continue growing the business so we can offer even more families Lumo Photo school photos. We will continue to innovate, perfect our craft, and deliver exceptional service. We hope this new identity inspires trust and creates an even stronger connection with families and schools. We look forward to capturing more smiles, creating new memories, and continuing to make children's eyes sparkle.
We invite you to explore our new website and share your thoughts on this rebirth. Lumo Photo is growing, and we're excited to grow with you.